People

Tracy West, President

As the former co-founder, partner and executive vice president of operations of Pro Links Sports of Dallas, Texas, Tracy has been involved in managing more than 40 professional golf tournaments and more than a thousand associated corporate events and sponsorship programs. Since 1998, West has served as Tournament Director for the Bank of America Championship, the PGA TOUR’s Champions Tour event at Nashawtuc Country Club in Concord, Massachusetts. In 2004, Tracy and her event team launched Hayson Sports Group and Hayson Event Group. Hayson is building on its outstanding reputation and expertise in PGA TOUR event management, and is now providing event management and marketing services to companies of all sizes in New England. Tracy began her career in various product marketing, forecasting and research roles at Herman Miller, Inc. and Foremost Insurance Company. 
twest@haysonsportsgroup.com