People
Tracy West, President
As the
former co-founder, partner and executive vice president of operations of Pro Links Sports of Dallas, Texas, Tracy has been involved in managing more than 40 professional golf tournaments and more than a thousand associated corporate events and sponsorship programs. Since 1998, West has served as Tournament Director for the Bank of America Championship, the PGA TOUR’s Champions Tour event at Nashawtuc Country Club in Concord, Massachusetts. In 2004, Tracy and her event team launched Hayson Sports Group and Hayson Event
Group. Hayson is building on its outstanding reputation and expertise in PGA TOUR event management, and
is now providing event management and marketing services to companies of all sizes in New England.
Tracy began her career in various product marketing, forecasting and
research roles at Herman Miller, Inc. and Foremost Insurance Company.
twest@haysonsportsgroup.com
John Slattery, Executive Vice President
With nearly 25 years of experience in television, event marketing and sales,
John joined Hayson in the summer of 2005, after operating the New England Marketing Connection, an advertising
and public relations agency that he founded in 2002. During a 17 year career at NESN, the cable network of the Boston Red Sox,
John served as the Vice President of Marketing Communications and Vice President of New Business Development. While at NESN,
John orchestrated consumer and corporate events and was recognized with numerous awards for excellence in advertising, marketing and broadcasting, including an Emmy Award. John began his career with Agnew, Carter, McCarthy, Inc. Public Relations in Boston.
jslattery@haysonsportsgroup.com
Kristina Kintzer, Tournament Manager
kkintzer@haysonsportsgroup.com
